Social Engineering Development of Functional Identity for Food Security of Apple Farmers in Kota Batu, East Java Drajat Tri Kartono, Atik Catur Budi
Universitas Sebelas Maret
Abstract
Apple is the largest agricultural commodity in Kota Batu, has even become an icon of city identity. However, apple production from 2013-2015 has twice decreased, by 15% in 2014 and 5.2% in 2015. This article discusses the development of functional identity for food security of apple farmers. This study aims to construct the concept and theory of food security. As well as developing prototype design social engineering functional identity for food security. The theory used is the identity of Richard Jenkins that identity is something that can be negotiated and made in the process of human interaction. The method used in this research is participatory. The location of this research is located in Kota Batu, East Java. This research strategy uses Participation Action Research strategy to test identity engineering. The results explained that apple crisis in Kota Batu is caused by external and internal factors. External factors include the transfer of land that has not been planted by apples, while the internal factor is the dissolution of regeneration of apple farmers and the shift of work orientation among apple farmers. Thus, social engineering functional identity for food security of apple farmers became one of the efforts to maintain the existence of apple farmers in Kota Batu.
Keywords: Food Security, Identity, Social Engineering
