ACTUALIZATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A FORM OF CIVIC RESPONSIBILITY (Case Study of “Decofresh Warnai Jodipan†Program) Weni Wahyu Widyastuti, Prof.Dr.Idrus Affandi,S.H
Indonesia University of Education
Abstract
Corporate Social Responsibility (CSR) is one form of civic responsibility that is expected to be one of the pillars of sustainable development program. In general, this study aims to explore and analyze the responsibilities of citizenship by companies through CSR funds. This study is based on the main problem that is about how the actualization of the use of CSR funds against one of the programs initiated by the youth, namely "Decofresh Warnai Jodipan" in Malang as a form of citizenship responsibility of PT Indana Paint? The approach used in this research is qualitative. The method used in this study is a case study method. Research subjects consisted of three parties, namely company employees, Jodipan Urban apparatus, and Guyspro as the initiator of the program. The results show that the sustainability of a company depends on how far the company is able to be responsible for the impacts of the companys activities, both socially and financially. Concern for the economic, social, and environmental impacts is the value of the company. With Corporate Social Responsibility (CSR), the company is expected to get some long-term benefits, such as an increase in corporate value reflected in stock prices, increased sales, and indirectly able to make the community participate in maintaining the existence of the company. Regardless of the funds to be spent by the corporation to realize CSR. While the synergy generated by youth, companies (through CSR funds), as well as the community is one of the real effort that is expected to minimize the Legitimacy Gap arising from the difference of conflict of interest.
Keywords: Key Words: Civic Responsibility, Corporate Social Responsibility (CSR)
